Catalysis

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	Marketing IT - A Marketer's Guide The age of Big Data has begun. And, as is the case with any major societal or technology shift, both opportunities and challenges abound. No one knows this more than the marketers. We all recognize the vast potential associated with using our web, email, mobile, social, campaign... Read More
	Big Data Marketing: The Nexus of Marketing, Analysts and IT The term “Big Data” is definitely a leading contender for the marketing buzz-phrase of 2012. On November 11, 2011, a Google search on the phrase “big data” got 252,000 hits. By April 4, 2012, that had number increased by a factor of 5,000, to 1,390,000,000 results. And for good... Read More
	Beyond Coppa: What You Need to Know About Marketing to Children The public’s focus on consumer privacy in the past few years has also brought with it a heightened awareness by marketers of the Children’s Online Privacy Protection Act (“COPPA”). In addition, with the FTC’s increasing scrutiny and corresponding enforcement actions, as well as... Read More
	The Privacy Bill of Rights: The White House Joins the Conversation It’s only March and it has already been a very busy year for privacy professionals. In January, Viviane Reding, Vice President of the European Commission, announced a proposal to reform the European Union’s data protection framework. On this side of the Atlantic, the White House... Read More