Enhanced and connected experiences
Our ongoing partnership with the Microsoft Global Advertising Team has helped bring connected ad-in-apps to life. In addition to beta units for OnStar and Nike, Catalysis created an Azure-based CMS toolset to enable World Wide Ad Sales in creating brand presentations on-the-fly. We also delivered a prototype mobile ad deployment application that enabled intelligent experiences through access to the user's core device. This innovation allowed for a personalized experience - adapted to a user's location, local weather, profile and contacts - and navigation controls using voice commands and gyroscope controls.
Does deeper integration drive more meaningful audience connections?
Innovations within the Windows and Xbox environments provide the opportunity for brands to tell a richer story with touch-enabled, dynamic ads that invite consumers to discover and engage.
Working with Catalysis, Microsoft's Global Advertising Team has helped OnStar, Nike, Infinity and other early adopters deliver a variety of advertising mediums within a single ad - with messaging serving as an integrated part of the experience, rather than an interruption.