When your business is built around deals, timing is everything
Expedia, the world's largest online travel company, and Groupon, the global pioneer in daily deals joined forces to create Groupon Getaways, an unprecedented offering built to connect consumers with high quality travel offers and give travel suppliers brand exposure among millions of shoppers. Groupon Getaways with Expedia represented a new and powerful marketing channel for hotels to reach more than 50 million combined Groupon and Expedia members in the US and Canada, but diminishing offer relevancy and customer satisfaction during launch drove the need for a re-engineered data flow.
Expedia and Groupon
Data Management, Analytics and Reporting
Personalization and a re-engineered data flow
The goal in working with Catalysis was two-fold: Increase offer speed-to-market, and offer relevancy.
To increase offer relevance, we audited and combined data from Expedia and Groupon's behavioral and demographic sources. Once we identified the data attributes required for high-touch personalization, we redesigned the processes, and integrated an algorithm to quickly organize timely data and deliver effective targeting.
Reduced time to process and increased targeting
The re-engineered data flow and geo-targeting solution deployed by Catalysis increased offer relevance and customer satisfaction while decreasing end-to-end processing from seven days, to a matter of hours. Working with our marketing experts, Expedia brought a new level of precision to their offer delivery systems, allowing them to better serve their newly expanded and vacation-ready online audience.