Leafly

Defining Digital KPIs for an Offline Industry

A new frontier of digital planning

As the world’s largest source for cannabis-related information, Leafly suddenly found itself in new digital territory. Because Leafly supports a mostly offline industry, there was little information to help guide their digital strategy.

 

Client

Leafly

Project Type

Web Design and Development, Data Management, Analytics and Reporting

Share this

 
 
 

Analysis, instrumentation, and customer research

Leafly's dynamic offering of reviews, resources, commerce, and community features created a unique mix of user needs and conversion opportunities. Through user flow analysis, web instrumentation, and a customer research study, Catalysis helped Leafly define key performance indicators within each feature. As behavioral trends and attitudes came to light, we used segmentation data to build accurate personas.

 
 
 
 

Dynamic Platform Success  

With the help of Catalysis, Leafly was able to lay the groundwork necessary to make their customer experience fast, simple, and comfortable through a more useful and targeted website.

Click here to see the results on Leafly.com

 
 
 

Contact Us

Complete the form to connect with us.

Want to speak with someone now?
Call 206-826-8000.

Thank you

Thanks for connecting with us. We know you’re anxious to learn more, click on any of the images below to continue exploring our work.

Want to speak with someone now?
Call 206-826-8000.

 

Related Projects

 
 

[x]

Contact Us


Catalysis
1601 East John St
Seattle WA 98112
[map]

206-826-8000

General inquiries: info@catalysis.com
Partnership inquiries: connect@catalysis.com

Connect With Us


© 2018 Catalysis LLC. All Rights Reserved. Privacy Policy | Terms of Use