Zumiez

Big Data Marketing for the Omni-Channel Retailer

Improving direct marketing results with data modeling 

With cutting edge clothing and a niche audience, Zumiez has created a strong brand identity with a devoted following. Their omni-channel strategy centers on the in-store experience, supplemented with ecommerce, inventory augmentation, and cross-store purchasing.

To drive deeper engagement with existing customers, Catalysis used advanced analytics to provide a 360-degree view of their customer. 

 

Client

Zumiez

Project Type

Data Management, Analytics and Reporting

Share this

 
 
 

A 360-degree view

We connected insights from each touchpoint to create a comprehensive view of Zumiez’s customer-initiated engagement. After carefully analyzing each engagement activity to consider how it contributed to the lifetime value of a customer, we clustered customers to communicate in context and increase the impact of direct campaigns.

With customer data structured for analysis and execution, Zumiez is well positioned to receive ongoing insights that will drive their next wave of campaign execution. 

 
 
 

Contact Us

Complete the form to connect with us.

Want to speak with someone now?
Call 206-826-8000.

Thank you

Thanks for connecting with us. We know you’re anxious to learn more, click on any of the images below to continue exploring our work.

Want to speak with someone now?
Call 206-826-8000.

 

Related Projects

 
 

Contact Us

Complete the form to connect with us.

Want to speak with someone now?
Call 206-826-8000.

Thank you

Thanks for connecting with us. We know you’re anxious to learn more, click on any of the images below to continue exploring our work.

Want to speak with someone now?
Call 206-826-8000.

 

[x]

Contact Us


Catalysis
1601 East John St
Seattle WA 98112
[map]

206-826-8000

General inquiries: info@catalysis.com
Partnership inquiries: connect@catalysis.com

Connect With Us


© 2018 Catalysis LLC. All Rights Reserved. Privacy Policy | Terms of Use