Turn shoppers into customers, simply
As Microsoft’s first direct-to-consumer shopping experience, the goal of their Digital Retail Store was simple: Streamline the path to purchase and increase conversion. The long-standing relationship between Catalysis and the Retail team, and our depth of experience in data-driven marketing, made us the go-to choice to help tackle an in-depth analysis of their consumer’s online shopping behaviors.
Data Management, Analytics and Reporting
Data analysis and predictive modeling
By classifying and analyzing page level data from each customer session, Catalysis was able to help Microsoft understand the navigation patterns of buyers and non-buyers. We used this information to perform predictive analysis, identify pages with negative paths to purchase, and make recommendations to change the way traffic moves through the site. In addition to increased conversion, this strategy unearthed new and compelling ways to capture unrealized revenue through cross-product merchandising.