Dynamic and personalized email experiences defined by consumer product engagement.
Catalysis designed and developed a completely personalized consumer email campaign in partnership with the Power BI marketing team. Multiple product features and CTAs are combined into a single dynamic email that updates content from product usage signals captured in a custom CRM database. The email guides the consumer through the product download and set-up steps based on where they are within the process, only highlighting those tasks that are incomplete.
Microsoft Power BI
Data and Analytics, Design, Email Nurture
Emails that deliver.
The result is a win for both the consumer and Microsoft. A streamlined CRM experience has resulted in greater production efficiencies and more relevant emails in customer inboxes.