Microsoft Power BI

Email Newsletters. Re-imagined.

Dynamic and personalized email experiences defined by consumer product engagement.


Catalysis designed and developed a completely personalized consumer email campaign in partnership with the Power BI marketing team. Multiple product features and CTAs are combined into a single dynamic email that updates content from product usage signals captured in a custom CRM database. The email guides the consumer through the product download and set-up steps based on where they are within the process, only highlighting those tasks that are incomplete.



Microsoft Power BI

Project Type

Data and Analytics, Design, Email Nurture

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Emails that deliver.

The result is a win for both the consumer and Microsoft. A streamlined CRM experience has resulted in greater production efficiencies and more relevant emails in customer inboxes. 


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