As a data strategist, William is responsible for analyzing, identifying, and structuring sound data strategies to support Catalysis’ data-driven marketing solutions and client offerings. With over eight years of experience working with various digital marketing teams and operations, William has a knack for introducing new methodologies and creating business intelligence tools to improve data management processes, team collaboration, and improve client services. Before joining Catalysis, William held strategic data positions with Wunderman Seattle, Starbucks Coffee Company, and local start-up agency Omni Retail Group (formerly Vendaria Media, Inc.). William has a BFA in Computer Art and Design from Jacksonville University in Florida. As a non-native to the PNW, William has admirably adapted to life in Seattle and can be found exploring the great outdoors, cheering on the Seahawks as a loud and proud 12thMan, or watching the world through a camera lens.