A cohesively branded, multi-channel experience
Bing asked Catalysis to help introduce their new search and shopping features to the massive television and social media audience of The Ellen DeGeneres Show. Bing’s 12 Days of Giveaways required a seamless transition between on-air and online promotions, as well as back-end integration with Microsoft’s shopper loyalty program, Bing Cashback.
Bing and Ellen
Social Media, Web Design and Development
Design of a dynamic microsite
Since this was the first interaction many of Ellen’s fans would have with the search engine, the experience needed to be easy and intuitive. Our approach included a confluence of recognizable brands with the best of both traditional and digital media. We designed and developed a dynamic microsite loaded with attention-getting deals and dynamic content that enabled deeper interaction with Bing via connected Twitter feeds, YouTube video content, and Facebook applications.
Twenty-eight million impressions
In the end, Catalysis helped Bing introduce search features to two million users daily, who used their online search and shopping experience as a springboard for engagement. In total, Bing enjoyed 28 million new users over the course of the Ellen campaign.