Engage and Incent Retail Professionals

How do you keep retail professionals engaged and excited?

In ExpertZone, Microsoft has a portal that allows passionate retail professionals to learn about their products. But how do you keep these professionals engaged and excited? Catalysis helped drive this effort by creating an end-to-end email communication program connecting sales professionals with ExpertZone training, insider information, and industry expertise.




Project Type

Email, Relationship Marketing, Social Media, App Dev, SharePoint 2015 Design and Development


Multi-pronged approach to secure registration

Catalysis set up several different mechanisms for securely capturing interested newsletter subscriber data: a Facebook app, a Windows Phone-based app, and a web-based interface. All were securely tied to a subscriber’s Microsoft account to consolidate user preferences. This information was then seamlessly integrated with Microsoft's infrastructure to ensure up-to-date contact info.




Custom SharePoint dashboard for real-time insights

To complement this, Catalysis designed and deployed a SharePoint site with a custom dashboard. This central hub served as a portal for ExpertZone's marketing team to review and update program content in real-time. Catalysis then designed, built, localized, and executed 12 ExpertZone email newsletters in 15 languages, as well as five triggered communications and a series of ad-hoc emails.

The communications solution provided by Catalysis is helping ExpertZone insure that Microsoft Retail Professionals everywhere - from in-store to tech support - are connected to the tools and resources they need to serve their customers and close sales.


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