Re-branding the off-season

THE CHALLENGE: Increasing off-season bookings

LOGE (pronounced Lodge) is a fast-growing hospitality brand that creates unique lodging experiences in the center of great outdoor recreation hubs across the Western US. Their objective: giving people a place to connect with others, try out new gear, and explore new places.

Traveling when conditions are less than ideal, is well, less than ideal. But it doesn’t have to be, if you have the right mindset. LOGE was about to launch three new properties in Washington, California, and Colorado, and needed a campaign that could drive occupancy during the off-season, while also doubling down on the brand’s fundamental ethos of “Live Outside, Go Explore.”




Project Type

Brand & Content Strategy, Campaign Development, Advertising, Data Warehouse, Analytics and Reporting


WHAT WE DID: Ignite the reality that exploring / adventuring isn’t bound by seasons, rather, it’s enriched by them.

We re-branded the off-season as the Odd Season. A fifth season anthem, used during the in-between times of the year when folks need that extra bit of motivation to find creative – and sometimes crazy – ways to get out there. Along with the campaign’s video mantra, we crafted a diverse visual toolkit that guided communications across all online and offline channels, while also setting the stage for LOGE’s community-driven content generation co-op.


Contact Us

Complete the form to connect with us.

Want to speak with someone now?
Call 206-826-8000.

Thank you

Thanks for connecting with us. We know you’re anxious to learn more, click on any of the images below to continue exploring our work.

Want to speak with someone now?
Call 206-826-8000.



Contact Us

1601 East John St
Seattle WA 98112


General inquiries: info@catalysis.com
Partnership inquiries: connect@catalysis.com

Connect With Us

© 2019 Catalysis LLC. All Rights Reserved. Privacy Policy | Terms of Use