Anko

A new kind of retailer

Branding

Advertising

Strategy

Exporting the Australian lifestyle

Anko (stands for A New Kind Of...) is a lifestyle retailer from Australia offering affordable style for home and family. Their offering of ‘modern luxe for less’ found a beloved place in the hearts and homes of Australian consumers. But launching to skeptical US consumers would be a more complicated challenge. The brief? Evolve and introduce Anko’s brand visual aesthetic and voice for the US consumer.

Data

As a fledgling company in the US market, customer data was yet to exist. We began by supporting the brand through the discovery and deployment of various data and marketing operations infrastructure moves. From there, we collaborated with the Anko team and their PR partner on go to market strategies, keeping likely early adopters and influencers squarely in the center of our strategy.

Creative

Once we discovered how Anko was able to deliver quality at such a low price, we developed the brand’s new mantra, “The Anko Way.” From there, we crafted the first episode of a content series aimed at fostering transparency between the brand and its new US consumer-base: from design, to manufacturing, to retail, and everything in-between. The video evolved the brand’s voice and visual aesthetic, while also introducing the new campaign construct of “ko-creation” to help consumers get the most out of their products by helping them style their lives in interesting and innovative ways.