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glassybaby

The imperfect gift

Close-up of a glass artist shaping a molten green glass piece with metal scissors.

Media

Branding

Advertising

Strategy

The perfectly imperfect campaign

glassybaby is a purpose-driven organization that crafts hand-blown votives and drinkware. They came to Catalysis looking for a brand campaign that would introduce glassybaby to new markets as an every-occasion gift – a meaningful gift that also gives back ($3 of every sale goes to charities).

Data

How could we lean into a more inspired gift choice that’s better than the typical flowers and chocolates? After developing a messaging framework around the many rituals – and struggles – that come with gifting, we saw our opportunity.

Creative

We all know that finding the perfect gift is an impossible feat, so maybe if glassybaby could align their product as an empathetic, imperfect solution (because every hand-blown piece is one of a kind) then why not own imperfection? Imperfect gifting, meet the imperfect gift.

Based off our concept, we created a campaign toolkit complete with templates for social ads, print, out-of-home media, and identity guidelines. This solution gave glassybaby’s in-house marketing team the tools they needed to quickly evolve the concept at a price they could afford.

A hand holding a white gift box with a white bow on top and two circular windows revealing blue glass items inside.
A person is holding their face in their hands. The text reads, "gifting is hard. Glassybaby is easy." Below the text, the words "gift" and "determined" are next to a blue votive.
A red glass piece being made in glassblowing process within the shape of a votive, with the text "beautiful mistakes happen everyday". Below, the words "gift" and "happiness" are shown.
An open magazine showing a handwritten note that discusses the qualities of a meaningful gift. Below, the Glassybaby logo is next to the text "the imperfect gift".
Two smiling women within a stylized glassybaby candle outline. Text reads 'imperfect. just like her.' with 'gift' and 'friendship' below.
A hand holding dandelions within a Glassybaby candle outline. Text reads 'gifting is hard. Glassybaby is easy.' and 'one of a kind votives' next to the Glassybaby logo.
Colorful Glassybaby candles arranged within a Glassybaby candle outline. Text reads 'the most imperfect gift ever handmade' with 'crafted to give' at the bottom next to the Glassybaby logo.
Man peering through a peephole on a wall featuring the Glassybaby logo, text 'the imperfect gift is coming soon' with the phrase 'take a look' pointing towards the peephole.
Multiple shelves displaying a colorful array of Glassybaby candles in a variety of hues, from vibrant oranges and reds to calming blues and greens, sorted by color.
Two smartphone screens displaying Instagram posts from Glassybaby featuring a man holding up a graphic of their candle and their 'hero' votive candle.

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