Hello Matt Peterson, our new Creative Director for brand and advertising.
Having all the best data in the world doesn’t make it okay to be boring. Matt is here to prove that creativity works. His storytelling and brand building experience ensure that the actions we take with our clients not only drive sales, but also brand love.
An art director by trade, Matt began his career in his hometown of Seattle at Hammerquist & Saffel, creating award-winning work for K2 Skis, Sims Snowboards, and Callaway Golf. He then joined Wieden+Kennedy where Nike, Miller Beer, and Henry Weinhard’s were his muses. After a stint at StrawberryFrog in Amsterdam, Matt came home and co-founded Creature (Seattle/London). During Creature’s 14 years, Matt brought a transformative approach to advertising. His diverse portfolio included Starbucks, Google, HBO, Seattle’s Best Coffee, Pacifico Beer, Dickies, HP, Jansport, and Pepsi. Matt then became ECD for The Wexley School for Girls, working on digital, social, branding, and experiential campaigns for Amazon, Shimano, PCC Community Markets, Blizzard Entertainment, and Sparkling ICE. We’re excited to add Matt’s visually driven storytelling to our data-driven approach.