Thrive Outside

Data

Research reveals that shockingly, the average American spends 95% of their life inside. Additionally, if children don’t develop a sense of respect and care for nature during their first few years, they’ll likely never develop such values. With this data, we knew we had to lean in on messaging as we started to think about the full brand refresh. We had to be approachable, empathetic, and most importantly, real.

How could we break through and break down the barriers for families who don't see themselves as able to afford, or be a part of the outdoor lifestyle? Favorable data showed that 91% of kids said if a friend asked them to spend more time outdoors, they would. If we could show people that the outdoors was right outside their door and open to all, then maybe we could help them discover it on their terms, taking small steps from simple city park bike rides to easy river floats. Back to what's really 'real'.

Creative

From our insights, 'The path to Real' tagline was born. Once the concept was chosen, the design, ads, and geographic palette happened naturally. The broken arrows used throughout represent a pathway, one that isn't always a clear A to B destination, but rather someone’s unique path – where they can stop, take a beat, and allow for exploration and discovery along the way.  

Results

From strategy to creative, our process with the client was to work side-by-side with them to ensure we were getting the tone, look, and feel just right. Our lead client Andriana Rogers had this to say: "We are thrilled to begin bringing this new vision of Thrive to life! I know I speak for the whole team when I say that we are deeply thankful for Catalysis' incredible work on this project."