Market Research
We talk a lot about data informing creative, but the benefits often go unrealized unless we can augment available data with new customer insights. Catalysis has a dedicated Research team to ask important questions and hone in on the right strategy. We offer a right-sized approach for clients looking to uncover deeper customer insights. With our standardized process, we believe we can provide the answers you're looking for, and more importantly, the answers you didn't even know you needed to hear. How do we do all of this?
Let's explain
We take process seriously
Different questions require different ways of getting information. That's why we provide a broad set of methodologies so we can match your question to the right study. Then, we keep going.
- Establish the underlying issues and how the information will be used
- Develop a strategy and supporting methodology for the research to get to the desired outcomes
- Execute on the strategy, while keeping our clients in the loop of our progress
- Package the results with actionable insights and next steps tailored to our clients' business goals
What we deliver
- Qualitative research (i.e., focus groups, interviews, or panels)
- Quantitative research
- Execute on the strategy, while keeping our clients in the loop of our progress
- Competitive research
- Social listening
- Longitudinal panel
What you get
The output may be a research report or used to update your brand identity or launch a new campaign
We provide the right service you need
Messaging and positioning
Persona creation
Customer journey mapping
Product or service design
Brand tracking
Audience insights
Creative and UX testing
Clients we've helped
Brevay Cycling
Microsoft Learn
Amazon